Video and narrative courtesy of: Box Alarm Detroit
“At around 9AM, fire was reported in an occupied commercial building at Farnsworth and Riopelle. Arriving companies found smoke coming from Palmer Promotional Products factory, which is located in the former Fisher Body Plant #10. An interior attack was made, and crews found pallets and other products burning in three different parts of the complex. After the fire rapidly spread through the single and two-story wood frame warehouses along Farnsworth Street, the chief requested a second alarm and HAZMAT. The layout of the buildings, low water pressure, high winds, heavy snow, and temperatures of 20F slowed firefighting efforts, and crews were eventually withdrawn from all of the buildings. The fire was fought defensively throughout the day, eventually spreading through the first four floors of the complex. At around 10PM, the top floors of one of the buildings collapsed. The fires inside the buildings are now being allowed to burn themselves out, as conditions are too hazardous for crews to re-enter.
The factory was originally built for the Fisher Body Company in 1910, with additions in later years. Palmer Promotional Products made furniture and retail items.”
Audio is from broadcastify.com and has been edited for time and content.